10 Scientifically proven ways to be happy today. 

1“But are you happy?” 

That’s one of the most difficult questions to answer, which sometimes makes us squirm when people put us on the spot. I mean, the default answer is “yes,” but that’s not always true, is it? 

We all have ups and downs; good days and bad, and it’s impossible to be happy 100% of the time (especially these days!).

But scientists and researchers point to something called “baseline happiness,” which is a consistent, long-term range of our positive emotional state. And the great news is that we can do things to improve our baseline happiness – there are tangible strategies to boost our mood, joy, and outlook in life.

If you want to feel happier TODAY, try these 10 techniques. Do these things regularly, and you’ll see a vast improvement in how much you enjoy your life!

1.         Go work out

Exercise and physical activity are one of the most impactful ways to produce natural endorphins, or “good mood chemicals” in the brain. In one notable study, three groups of depressed individuals were treated with either medication, exercise, or both.

They found that all three groups showed short-term improvement in their levels of happiness, but the long-term prognosis was starkly different. 

Six months later, those who just took medication relapsed into depression at a 38% rate. Even the medication + exercise group relapsed at a 31% rate. But only 9% of the group that treated their depression with exercise fell back into that state, a remarkable finding!

2.         Spend time with a friend or family member

Did you know that one of the top regrets from seniors when they’re on their deathbed is that they didn’t spend enough time with family or friends?

Numerous studies point to happiness levels and the quality (not necessarily quantity) of our social connections, especially with family or close friends.

Men especially have a tough time connecting and forming meaningful relationships with friends. But research shows interesting data points on that topic, such as that a man’s relationships at age 47 are an accurate predictor of their health and happiness later in life!

3.         Get outdoors

Most of us just feel better with a little sunlight and fresh air, but science backs that up. Studies show that even 20 minutes outdoors in pleasant weather boosts mood and other brain functions. And while you may guess that we get happier as temperatures climb, the American Meteorological Society discovered that the happiness-boosting effect of the outdoors is maximized at 57 degrees – positively brisk!

4.         Practice gratitude

I said “practice” instead of just “be grateful” because encouraging a mindset of gratitude takes work and diligence before it becomes a habit. But the sunnying effect across just about every aspect of your life is profound. 

According to Harvard Medical School’s Healthbeat review, “In positive psychology research, gratitude is strongly and consistently associated with greater happiness. Gratitude helps people feel more positive emotions, relish good experiences, improve their health, deal with adversity, and build strong relationships.”

5.         Meditate (and breathe deeply) every day

There’s an overwhelming amount of research that now proves that meditation and deep breathing literally rewire your brain, improving mood, clarity, focus, outlook, and yes, happiness. Meditation is also one of the best ways to treat anxiety, depression, and sleeplessness naturally.

A study published in Psychiatry Research: Neuroimaging found that after an eight-week course of meditation, the part of the brain associated with compassion, empathy, and self-awareness actually grew in size, while the part of the brain associated with stress shrank in size.

6.         Volunteer and give back (according to this specific number)

One of the single most powerful ways to help ourselves feel better is to help others. Charity work, volunteering, or just performing a random act of kindness all go a long way towards boosting our own happiness. 

But emerging research also points to an optimal amount of time for our philanthropic efforts: 100 hours, or approximately 2 hours per week. More or less than that, and we may still be helping others, but may not experience the same proportionate increase in our own joy.

7.         Plan an epic vacation (even if you never hit the road)

We’d all love to hop on a plane (first class) and fly off to some tropical locale right now, taking the vacation of a lifetime. Whether it’s time, money, or this pesky pandemic, that may not be possible. But the good news is that we can launch our happiness just by planning that trip.

In fact, a study by the journal Applied Research in Quality of Life found that we feel the most joy just by planning a vacation before we ever say bon voyage, and those happiness levels drop sharply once we return.

8.         Grow older

Yes, you read that correctly – we demonstrate higher levels of happiness as the birthdays add up. This isn’t just based on anecdotal evidence, but scientific studies where people of different age groups were shown photos of faces in both positive and negative situations. The researchers found that the older we are, the more we focus on the happy faces and tend to remember the negative details less. 

Other research concludes that the simple things – like taking a walk or seeing a friend – will enhance our mood more significantly the older we are. Perhaps it’s because we learn coping mechanisms and techniques to lift our own spirits as time goes on, but we just need get older to be happier!

9.         Step away from social media 

We’re the first generation in the history of human beings who have had to deal with addiction to technology (unless you count Atari and cordless phones), and that’s taking a serious toll on our mental health. 

If you don’t realize how much we’re slaves to our smartphones and social media, just watch The Social Dilemma, or consider this finding by clinical psychologist and MIT professor Sherry Turkle, which she wrote about in her book, Alone Together “Online life tends to promote more superficial, emotionally lazy relationships, as people are drawn to relationships that seem low risk and always at hand.”

So, if you want a near-instant emotional pick-me-up, just turn off the smartphone and log off of social media for the rest of the day or make it a habit to scroll only once per day.

10.  Smile more 

Far from campy optimism, the physiological practice of smiling has been proven to improve mood, mental clarity, levels of optimism, and even reduce pain.

Called the facial feedback hypothesis, psychologists posit that even when we force a smile despite feeling less-than-stellar, it will make an almost immediate and moderate (yet significant) impact on our mood. 

But the real trick is backing up that smile with positive thoughts simultaneously, as a University of Michigan study found that the combination was far more powerful.

***

Please try the items on this list and let me know how they improve your happiness – I’d love to hear from you!

Kelly Resendez

The Tao of Giving

“Nothing brings me more happiness than trying to help the most vulnerable people in society. It is a good and essential part of my life, a kind of destiny.”

-Diana, Princess of Wales

July 1, 1961 – August 31, 1997

Things are not easy right now for many people, and it’s starting to dawn on us that it may be this way for a while.

And even if we’re not personally dealing with the loss of a loved one, financial difficulties, or food insecurity, the echoes of suffering in our world still reverberate within us since we are fundamentally good-hearted, empathetic human beings.

In fact, rates of anxiety and depression have reached unprecedented levels in the U.S. and across the world, up threefold since just the start of the year, before the pandemic. In a recent KFF tracking poll, 53% of U.S. respondents reported being increasingly anxious or depressed – and that was just in July. 

Likewise, the levels of substance abuse, suicide, and other health conditions due to the mental health crisis may eventually cause more long-term damage than the Coronavirus itself. 

So, whether it’s exercise, pursuing old hobbies or rekindling new passions, or endless Zoom chats with friends and family, we’re all struggling to stay mentally healthy and add some joy and light to our lives. 

(Note: online shopping may or may not be a positive coping mechanism, but it sure works great for me!)

But there’s another method of boosting our happiness and enriching our lives these days: giving.

Can giving to others enrich our lives, keep us healthy, AND help the world? 

Even before the pandemic, we were giving back, donating, and volunteering more than ever. In 2019, charitable giving reached $449.64 billion in the U.S., which was an increase of more than 5% since the previous year, 2018. 

And while corporations and foundations made up a significant portion of that total number, it was actually individual, hard-working Americans who gave the most. In fact, giving from individuals reached $309.66 billion in 2019 or 69% of total charitable gifts and donations.

And that just covers monetary donations or financial support. But remember that we’re seeing a whole host of ways people can give of themselves and help others: we’re offering our time, voices, focus, energy, and skills like never before. 

If there are any rays of hope during these times, it’s the small stories emerging the reconfirm our humanity:

  • Giving a call to talk or going grocery shopping for a lonely senior who lives alone.
  • Mentoring someone young, offering to teach them new skills online.
  • Mowing the yard and taking out the trash cans for our neighbors.
  • Using social media to raise awareness for different causes and charities in need.
  • Children with lemonade stands to collect money not for themselves, but to give to their people in their communities.
  • Supporting teachers, healthcare workers, and other front-liners who take risks every day to keep us all safe.

Of course, we know it feels good when we do something nice for someone else, even if it’s in a “warm and fuzzy” theoretical sense.

But it turns out there are some significant and proven benefits when we donate to charity, help someone in need, or just volunteer. 

According to numerous credible studies, the tangible benefits of giving include increases in:

  1. Feelings of connection and engagement
  2. Affirmation of our value to others
  3. Levels of life satisfaction
  4. Lasting improvements in overall happiness
  5. Reduced mortality rates
  6. Longevity rates
  7. Levels of learning and mental awareness
  8. Feelings of daily gratitude
  9. Prosocial behaviors
  10. Empathy

The physiology of charity

When we look at that list, I can’t help but notice these benefits are some of the same offered by anti-depressant medications, exercise, or even being in a loving relationship.

That’s no coincidence, as scientists have mapped a neural connection in the part of the brain that registers reward processing, like when we eat our favorite food, win a sporting match, or even hit the lottery.

In a research study conducted by the National Academy of Sciences, scientists tracked the brain images of participants, paying close attention to how their brain activity changed as a response to altruism.

They found that our brain activity is stimulated in two profound ways when we get in a philanthropic mood and give to others.

One is in the mesolimbic pathway, the area that dispenses “feel good” hormones and chemicals like dopamine. The second area of our brain that is stimulated by charitable giving is the subgenual region, which helps us form social attachments.

Why do people give?

Now that we understand the physiological basis for why we feel great when we help our fellow woman or man, let’s look at the common motivations for doing so. And beware – it’s not always just out of the goodness of our heart, but has a more primal or utilitarian basis.

One of the best studies into the topic comes from a Professor William Harbaugh at the University of Oregon, who isolated three theories as to why people give to charity or good causes:

  1. People give to be altruistic, focusing on making a positive impact or solving a problem, like volunteering at a soup kitchen to help feed the hungry.
  2. The next theory may call into question our motivations, as Harbaugh claimed that some people enjoy the feeling of making “autonomous decisions” about who to help, when, and to what degree, experiencing pleasure from that control or even feelings of power.
  3. Thirdly, people also give to charities because it enhances their social value or boosts their social status. We see evidence of this when we donate to a cause and then share that fact on social media, feeling the reward two-fold.

Who gives the most?

We mentioned that individuals gave almost $7 out of every $10 in 2019, but who among us gives the most? A study by the University of Notre Dame conducted a study and found these characteristics and demographics of the biggest givers:

  • Higher levels of education
  • More religious or faith-based
  • Homeowners
  • Married
  • Live in smaller towns – not big cities
  • The study also found that people are also far more likely to donate to charitable causes when they understand and can relate to the cause or organization they’re supporting.

Additionally, studies show that women tend to increase donations when they are single, the head of the household, or when they earn higher incomes.

When it comes to income distribution, you may be surprised to hear that lower-income brackets give a larger proportion of their assets than middle or upper-class households! 

The joy of giving never diminishes

No matter who you are, how you choose to help others, or what your motivation, there is some more good news about the psychology of altruism: it doesn’t diminish.

In fact, the pleasure center in our brain typically releases fewer feel-good hormones and chemicals as a good thing becomes routine. Such is the case when we stockpile nice material things, chase superficial goals, or do things simply because society tells us it should make us happy.

So, if we purchase that expensive sports car, win at the casino, or eat delicious food, the level of pleasure we receive diminishes as time goes on – and pretty rapidly, research shows. 

However, when donating to charity, volunteering, or giving to help others in some form, the opposite is true. The pleasurable effect and mental health benefits actually do not diminish, but maintain and even grow over time. 

I guess it’s true when they say the more love you give, the more you get back!  

-Kelly Resendez

***

Sources:

Women’s Philanthropy Institute at Indiana University 

The NonProfit Times

Philanthropy Roundtable

Science Journal

National Academy of Sciences

National Philanthropic Trust

Psychology magazine

Want to succeed in business? Take up golf! ⛳️

A young employee, fresh out of college and eager to conquer the business world, finds herself in an elevator with the CEO of the company. She musters the courage to introduce herself, thanks him for the opportunity, and is relieved when he turns out to be receptive and very kind. 

So, as they go from the 15th floor to the 1st, she has the chance to ask him one more question: “If you could give me one piece of advice to help gain an edge in my career, what would it be?”

The CEO thinks about it and then answers, “Learn how to play golf,” before he wishes her the best of luck and walks out into the lobby.

When you think about it, that’s genius advice. After all, they say more business gets done and deals closed on the golf course (or the 19th hole) than in the office.

I’ve been covering a lot of “heavy” topics here on my blog lately, so today I wanted to lighten it up and talk about golf from a business perspective – in part because August is National Golf Month.

There’s no doubt that golf is considered the pastime of the rich and elite, with 90% of Fortune 500 CEOs regularly teeing off. (Studies show that executives who play golf actually earn 17% more income than their cohorts who don’t drive, chip, and put!)

On the back-nine, relationships are formed, introductions made, and there’s nonstop networking, all with a level of trust and bonding formed through the game they love.

No matter how unfair, so much of success in business is who you know (not just what you know or your performance). Therefore, running in the right circle could literally make your career and learning to play so you can get out on the golf course is one of the smartest ways to expand your career.

If you’re in sales (such as a Realtor, loan officer, financial planner, insurance agent, etc.), there’s no better way to meet with decision-makers, execs, and influential people. 

And even if you’re not ready for the pro-am or celebrity golf circuit, there are probably countless charity, public, or fun golf tournaments in your area.

You’ll also find that people are relaxed and enjoying the serene surroundings while golfing, so their guard is down. By playing with friends of friends or jumping in to play with strangers better yet, you’ll have a couple of hours of one-on-one time to chat and get to know each other without distraction.

And after 18 holes, you have the perfect opportunity to follow up and stay in touch. There’s a never-ending supply of golf-related gifts for birthdays, celebrating work milestones, or just saying thank you.

Golf is also a game you can play for life, and it sure doesn’t hurt that you get some exercise walking the course (or, chasing balls into the woods the way I play!).

While golf has traditionally been an “Old Boys’ Club,” those antiquated norms are being challenged these days, with far more women playing golf in the U.S.

In fact, women now make up a significant portion of the 25 million regular golfers in our country. According to the National Golf Foundation (NGF), 24% of golfers who play a course are women, but 41% of off-course golfers are female.

In her book, Even Par: How Golf Helps Women Gain the Upper Hand in Business, co-author Adrienne Wax notes, “Outside the office, you can communicate differently with your higher-level peers and get to know one another in a way that the office can’t provide. Being able to talk golf in the office gives you a chance to bond with the bigwigs. If you can talk about golf, suddenly you have reasons to talk with the CEO.”

Even if you’re just picking up clubs and learning the game, it’s still fun (and lucrative) to start on the public course, hit the driving range a couple of times per week over lunch hour or after work, and take lessons. You’ll find that your network and your career growth blossom as your golf game improves!

Fore!

Now, since we have the business talk out of the way, I wanted to leave you with 10 fun and fascinating golf facts:

  • The longest drive ever record was a jaw-dropping 515 yards. While teeing off at the National Seniors Tournament in 1974, English-American pro golfer and kinesiologist Michael Hoke Austin whacked the ball an unbelievable distance, as even a 300+ yard drive is considered a great shot.
  • The first golf balls were actually made out of hardwoods like beech or box trees in the 14th century. Later on, they started crafting golf balls out of feathers packed into small leather pouches, but they were prohibitively expensive.
  • Golf was actually played on the moon. When Alan Shepard, Jr. visited the moon on February 6, 1967, with the U.S. Apollo 11 mission, he pulled out a golf club and ball and took a one-handed swing, sending the ball soaring in the low-gravity atmosphere.
  • Statisticians have calculated the odds of the average golfer hitting a hole-in-one on any given round at 12,500 to 1, but pro golfers have a better chance at 2,500 to 1. 

While the odds of hitting two hole-in-ones in the same round are only 1 in 67 million, a golfer from Oakland University, Kassandra Komma, did just that recently!

  • Is your game still a work in progress? Don’t worry, as 80% of golfers never achieve a handicap of less than 18.
  • You probably know that a “birdie” is when you score one stroke less than par for that hole. But you may not realize the word was coined in the 1800s by American golfer Ab Smith, who remarked, “That’s a birdof a shot.” The term stuck. 
  • While the average golf hole is probably 300 to 400 yards, the longest hole in the world is at the Sano Course at the Satsuki Golf Club in Japan, where the 7th hole is an astounding 909 yards.
  • The Tactu Golf Club in Peru is one-of-a-kind since it sits at 14,335 feet above sea level, nearly three times as high as Denver, Co. The game changes at that lofty altitude, as it’s hard to even catch your breath or think clearly if you’re not acclimated. 
  • The origins of golf can be traced all the way back to Scotland in the 14th century, although the Chinese had a similar game during the Song Dynasty in 943 A.D.
  • Plenty of U.S. presidents have been avid golfers, including Donald Trump, Barack Obama, Dwight Eisenhower, and John F. Kennedy. But Woodrow Wilson may have been the most dedicated Presidential golfer, as he sometimes played in the snow – using black golf balls so they were visible. Golf never stops! ⛳️

How fear, stress, and anxiety impact our decision-making 

Do you wake up every morning with a sinking feeling in your gut?

Are your everyday thoughts based on fears, worries, and envisioning worst-case scenarios?

Do you often have trouble sleeping at night because you’re stressed about finances, work, or other problems?

Your anxiety may be leading you to make questionable decisions, research reveals, and may even lead to the outcomes you’re most trying to avoid, sending you into a vicious cycle.

But if you’re like most people in our modern society (and ESPECIALLY these days!), stress, fear, and anxiety are an unfortunate part of regular life. 

  • In fact, according to the World Health Organization (WHO), anxiety disorders affect at least 40 million American adults and more than 18% of the total population (almost 60 million people).
  • 8 in 10 Americans are so anxious about their finances that it affects their physical well-being.
  • Women are twice as likely to have general anxiety as men.

And let’s be honest – a good portion of our stress and worries in life come from finances.

  • In fact, almost 7 out of 10 Americans (68%) worry about saving enough to retire
  • 58% of Americans feel that finances control their life
  • Financial stress leads to feelings of fatigue in 43% of Americans
  • 42% find it difficult to focus at work, and 41% say it interferes with their sleep.

And those numbers are BEFORE the Covid-19 pandemic when 40 million people lost their jobs and 4.8 million people stopped making their house payments!

Needless to say, we’re all concerned, deeply worried, or even in panic mode over our finances these days in some capacity.

Add in an unprecedented level of fear over health concerns, whether the kids will be able to go back to school, and the mental health effects of social isolation or losing loved ones, and our cortisol levels (the fight-or-flight hormone) are continuously in an elevated state.

So, what does that do to the decisions we make?

Will an abundance of fear, stress, and anxiety help or hurt us when we’re faced with critical choices?

And as a business person who is in sales and maybe an entrepreneur, how might we see the effects of our stressors and anxieties on day-to-day decisions?

The data on decision-making and stress or anxiety

A host of studies show the profound effects of stress on our decision-making process, but I’d like to highlight a few.

In one prominent study, a University of Pittsburgh neuroscientist identified a neuronal mechanism within subregions of the prefrontal cortex (PFC) that impacts the choices we make. They found that without proper function of the PFC, our cognitive capacity for long-term planning, critical problem solving, calculating options, and weighing risks and rewards is inhibited.

Based on the study’s findings, researchers concluded that anxiety and stress lead to negative decision-making, particularly when presented with distractions or conflicts. They found that the presence of excessive fear “disengage brain cells in a highly specialized manner,” deactivating PFC neurons in the brain that are linked to high cognitive function used for decision-making.

Research using neuroimaging data also shows that stress, fear, and anxiety play a role in our neural responses to stimuli. In fact, our responses to external feedback register in the ventral striatum, both those responses are diminished when we’re under stress, which takes away our capacity to look at a situation critically and logically.

A study at Rutgers University conducted a study on how acute stress impacts our risk tolerance as we make decisions about money or finances. They found that people are more apt to pause and reflect when facing a loss, and end up making riskier decisions. However, when they’re facing a financial windfall or gain, they tend to act much more conservatively. The study concluded that our pattern of risk and decisions are significantly impacted by stress.

Respected University of Southern California researcher Mara Mather recently spoke at a symposium, “How Stress Alters Decision Making.” She shared her scientific findings about our biological responses to anxiety and stress, and specifically how fear and stress impact our striatal dopaminergic reward systems. Basically, she summarized how our brains actually physically change under the influence of stress, and that causes our ability to process information and make decisions in a negative way.

There are countless further studies that confirm the relationship between stress and the decisions we make, but let’s actually take a look at how our decisions may be altered when under duress.

Here are 5 ways stress affects our decision-making:

1. Reactionary

When we’re in a state of stress, anxiety, or fear, our brains emit high levels of cortisol, which is known as the “fight or flight” hormone. In this heightened state, our perceptions are more acute, and we tend to be far more reactionary. While cortisol and an adrenalized state helped us when we were running from dinosaurs or fighting off invaders, it doesn’t serve the modern human well, as prolonged cortisol levels are harmful to our health – and cause use to be reactionary with our decisions at the exact time when we should be more careful, critical, and measured.

2. Disproportionately focus on the positive

You may think that high levels of stress prompt us to see the world as all doom and gloom, but the opposite may be true. Research shows that acute stress actually leads our brains to ignore negative consequences and focus on the positives, or pleasure, instead. That’s right – we’re more likely to cling to any positive feedback or hope for positive outcomes when under stress instead of facing the reality of negative consequences.

3. We may think our options are binary 

One of the key findings of how our brains make decisions under stress is that we inadvertently restrict our options and solutions until we may think only two choices remain. We think that our only options are to take the job or not take it, to buy the service or not buy it, etc. 

But in the real world, our options are never binary (yes or no), and there are a multitude of solutions we can find if we only have the clarity to problem solve. Unfortunately, when under stress, our menu of perceived options shrinks down to very few, which forces our hand with some bad or limited decisions. We should entertain more options when under fire and facing stress and anxiety, not less!

4. Quick options instead of problem-solving

When we’re feeling the strain of fear or anxiety, we’re also likely to make decisions much more quickly (which isn’t necessarily a good thing). Perhaps it’s our fight-or-flight instinct kicking in, but our thought processes, problem-solving methods, and decision making tend to be rushed when the heat is on.

That may allow timely, definitive decisions in combat or in the face of an emergency, but they don’t help us in day-to-day life when it comes to decisions about finances, business, relationships, or other important life choices.

5. Abandon your normal decision-making process

There are two basic types of decision-making processes, which are based on your personality type. Some people are analytical, crunching numbers, taking in as much information as possible, and weighing all options such as a chess player who scrutinizes all of their moves carefully. 

The second personality type relies on their instincts and makes gut-level decisions, “going with the flow” and counting on their intuition when pressed to make a choice.

The fact is that neither method is right or wrong, and by sticking to the decision-making process that feels best to that individual, they build up a lifetime of practice and hone that skill.

However, when feeling the stress or pressure, we tend to abandon our comfortable and trusted method of decision making. Those who rely on instinct start crunching data and information; analytical people throw that out and go with their gut.

While we just noted that neither of these methods are wrong, you shouldn’t switch course and try a new, unfamiliar, or un-practiced decision-making process when under stress! 

Do men or women make better decisions when under stress?

Interestingly, research has pointed to some inherent differences in the decision-making process of women and men.  A study at the University of South Carolina found that under pressure, men took bigger risks than women, who were significantly more conservative. So, when forced to make decisions or solve problems under stress, women tend to take more time, weigh their options, and become more analytical, while men make snap decisions.

To account for these patterns, researchers point to differing responses in the anterior insula and dorsal striatum, which moderate our choices when rewards (like money) are on the line. 

It turns out that women may make better decisions when under stress!

***

The good news is that no matter who you are, there are ways you can be conscious of your decision-making patterns and work to correct them as needed. There are also plenty of ways to naturally reduce your anxiety or be more clear-headed when making decisions, like deep breathing, meditation, exercise or fresh air, and positive visualization. 

Sources:

It’s not all about me! The transformative shift that will change your business forever.

There’s a lot of money being thrown around by the mortgage industry these days. Firms are investing in digitalization, data, and recruiting more than ever, while individual loan officers look to boost their marketing and ad budgets.

With record-low interest rates, a preponderance of home equity to work with, and strong homebuyer demand, it’s no wonder why the mortgage industry is doubling down on client acquisition.

However, from the largest firm spending millions to the solo-preneur trying to keep up with their own marketing, a lot of that money is being wasted for one simple fact:

They’re doing it wrong.

In fact, there’s one fundamental snafu that many brands and organizations make over and over; their marketing is all about them, not their clientele and audience.

The good news is that this pivotal error is also incredibly easy to fix, and the shift will reap huge financial rewards almost immediately.

How do you do it? 

Stop talking about your own firm, service, or process in your marketing, and start focusing on your customers.

“Make the customer the hero of your marketing story,” as presentation and sales expert Tom Bresnahan puts it. 

Let’s take a further look at how (and why) to do just that.

The transformative solution 

According to a comprehensive study by Rutgers University, all marketing content falls under one of two umbrellas. 

“Meformers” mostly talk about themselves with their marketing messages, posts, and images.

While “Informers” do the opposite, turning their lens to the outside world by focusing on their customers or audience. 

Informers post marketing materials that provide value, solve problems, acknowledge people’s challenges, and share experiences. Basically, they tell a whole lot of stories about others – not themselves.

So, that loan officer whose “marketing strategy” consists of posting nothing but selfies (we all know that person!) – he or she is a “Meformer.”

But the professional who posts tips, hacks, resources, educational facts, community news, and especially tells the stories of the clients they help is thoroughly an Informer.

And the benefits to being an Informer are profound.

Stats and facts that prove Informers win

  • According to research by Deloitte and Touche, companies that focus their marketing on their audience are 60 percent more profitable than similar firms who focus messaging on themselves.
  • But only two-thirds (66%) of marketing campaigns actually focus on their audience’s information needs over their own company information or messages, per a 2020 B2B Benchmarks, Budgets, and Trends study.
  • However, that same study (conducted by Content Marketing Institute and MarketingProfs) found that 88 percent of top performers and earners in any field are Informers!

It’s not only advertising campaigns that illuminate this crucial chasm, but regular day-to-day social media marketing.

  • In fact, Rutgers University professors Mor Naaman and Jeffrey Boase, found that Informers have almost 300 percent more social media followers than Meformers.
  • Consumer surveys back up that assertion. A study by Chadwick Martin Bailey found that consumers share 72 percent of social media posts because they find them interesting or entertaining, and 58 percent because they feel they are helpful (the two top responses for that question).
  • And according to marketing research conducted by HubSpot, news (78 percent) and how-to information (58%) are the forms of social media content that are shared the most, while posts about products (45 percent) were near the bottom.

The tangible benefit to this marketing shift

By “turning the marketing lens outward,” you’ll engage and connect with consumers on a whole new level. These days, that’s a necessary tactic since they’re inundated with marketing and advertising messages at a mind-boggling rate – including from your competitors.

Did you know that the average person is bombarded by more than 3,000 commercial messages every single day?!

But you’ll stand out, develop an authentic relationship, and build brand loyalty once you look to make the consumer the hero in your marketing stories. 

No longer is it sufficient to intercede and reach them right before they make a buying decision or certain consumer triggers pop up, like credit score checks, home value estimates, or home searches, etc.

Instead, you’ll share their journey every step of the way, offering advice, information, resources, help, and a lot of genuine investment in the relationship. 

They’ll already understand the value your firm provides and trust you to provide solutions via your services. 

Your audience will love you for it!

Your audience will appreciate that you’re authentically interested in their lives and experiences, and that’s backed up by mountains of data. 

For instance, 77 percent of people surveyed are brand loyal according to HubSpot, and 90 percent of consumers trust brand recommendations from friends online.

The best part is that by making your marketing about THEM, you’ll see a significant uptick in user-generated content, like when your clients share photos, recommendations, shout-outs, testimonials, and other endorsements.

That’s HUGE – the Holy Grail of any marketing – as 70 percent of consumers trust content and endorsements from regular people (over brand-sponsored marketing), and 61 percent are more likely to engage with an ad if it includes a real customer or regular person.

That’s fundamental to your success (and a spike in profits!) since repeat clients or referrals from past clients convert at a 65 percent rate compared to just a 13 percent closing rate for new prospects. 

***

I recommend you sit down and map out your marketing strategies to see if you fall in the Meformer or Informer category. 

If you’d like more help – including marketing strategies to easily and quickly shift to being an Informer, just contact me!

How to expand your business when everyone else is contracting

In 2008, Steven Jobs gave an interview to Fortune Magazine in which they asked him about Apple’s strategy for the coming Great Recession. Jobs said, “In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that’s exactly what we did. And it worked. And that’s exactly what we’ll do this time.” 

Instead of paring down R & D, laying off workers, and shuttering stores to withstand the economic storm, Jobs was focused on actually growing Apple, gaining market share in the season where most others were contracting and playing it safe.

In fact, many of the top companies and brands do exactly the same, and that’s one of the chief reasons why they last and stay on top.

But you don’t have to be a Fortune 500 company or blue-chip brand to grow your business in the coming months and years. Every salesperson, entrepreneur, boutique broker, and small business owner has the tools to succeed even as fear pervades our business climate (and rightfully so). 

Sometimes, the hardest thing to do is act boldly and confidently when others are in safe mode. Our natural reaction is to:

  • Cut prices to gain enough clients and eke out some profit 
  • Cut our expenses to a bare-bones budget 
  • Cancel everything we think is non-essential
  • Lay off and fire staff
  • Put all plans for expansion or growth on hold
  • Stop focusing on anything that will develop skills or educate
  • Think you can do the same things as before, but just do more of them to get over the hump

It all starts with a 180-degree mind shift, a focus on execution, and a whole lot of hard work. But there is absolutely no reason why you can’t bring your business to new heights! 

Here’s the game plan to expand when everyone else is contracting:

1.         Invest in new skills and education

It’s time to learn and adjust to the new reality as fast and effectively as you can. Luckily, there are more courses, books, talks, and tools available to us online than ever, and most of them are inexpensive or free.

2.         Systematize

Instead of resting on your laurels, break your business down to the smallest blocks and build it all back up again, ensuring your system and operations are superbly efficient. 

3.         Leverage 

The difference between a solo-preneur and a true business owner is that the biz owner leverages other peoples’ time, energy, and skills. Stop trying to do everything yourself and start taking advantage of others and what they do well.

4.         Look at partnerships/Team up

Of course, there will be plenty of businesses going under or looking to downsize, and there’s no shame in that. But it also creates a golden opportunity to entertain strategic partnerships and build teams that help you expand quickly. 

5.         Network

The average person brags about their victories when times are good, but you won’t hear a peep from them in tough times. You should do the exact opposite, becoming a networking machine and reaching out to everyone you can. Create connections and authentic relationships, as they’ll pay off in huge, unexpected ways down the road.

6.         Help others

That’s what it’s all about, and in dark days, your best product should be help. Focus on solving problems, bringing value, offering solutions, and empowering others to overcome their challenges. Become the person they turn to for advice and guidance. With that, your business will soar as high as the economy sinks.

7.         Create new content

Throw out the blueprint from last year, last month, and even from yesterday. Create a brand new marketing and outreach campaign and create blogs, emails, videos, podcasts, webinars, graphics, and social media every single day! That’s how you expand!

8.         Be the best communicator you know

Double down on points of communication and customer service with clients, and actively practice your listening skills.

9.         Cut the bottom 20%

Just like an arrow needs to be drawn back to propel forward, we need to pull back by cutting inefficiencies according to the 20% Rule. Drop the 20% of your products that don’t sell, the 20% of your employees who are lazy or aren’t producing, and simplify the 20% of your day that consistently steals your time, energy, focus – and money.

10.      Recruit

To survive and even thrive through a recession (or depression), firms need to actively attract new personnel. Recruiting will be paramount over the next few years, and you should sign as many talented, battle-tested, and hard-working people from your competitors as possible.

11.      Negotiate with vendors

If times are hard for you, they’re even harder for vendors, suppliers, and distributors. So, instead of canceling or doing without, renegotiate every product, service, and lease for lower prices, better terms, and added perks.

12.      Nurture your people

Just like we talked about enhancing your own skills, do the same for your employees and partners by offering more training, guest speakers, education, and personal development than ever before. Investing in people always pays off!  

13.      Increase marketing and advertising output

People invest in marketing and advertising out of greed (when times are good) but tend to shut off that spigot when times are bad. Do the exact opposite, as effective marketing campaigns are vital to keeping your firm alive and well.

14.      Measure

We’ve talked a lot about investing and not cutting back, but don’t do that senselessly, of course. Instead, set clear goals for every dollar that leaves your pocket and carefully measure the effectiveness of everything you do. If it doesn’t measure up, make the appropriate changes or cut it!

15.      Rewrite the rules

I truly believe that when markets crash and the economy shrinks, it creates a proportionate amount of opportunity. Your job is to identify and take advantage of those opportunities. That starts with putting fear and uncertainty in a box when you come to work every morning, and instead making clear, big-picture decisions. Remove the limitations and raise – not lower – your goals and dreams. 

It’s up to YOU to rewrite the story of your success!

Using social media to create more opportunities in the era of Covid-19.

Using social media to create more opportunities in the era of Covid-19.

Social media is just a passing fad, a flavor-of-the-month phase that will probably disappear in a year or two. 

That’s what many people said back when Friendster, the very first social media outlet, was launched in 2002. 

MySpace came later that year and soon usurped Google as the most visited site in the US. Next came Linkedin in 2003, believe it or not, and “The Facebook” was soon launched from a Harvard University dorm room in 2004. 

By the time Twitter got its relatively late start in 2006, social media had already made an indelible impression on our world. 

Today, Facebook alone has almost 2.5 billion users, which equates to about 1/3 of the entire world population! And Instagram (1.2 billion users), Tik Tok (800 million with an increase of +600 million since 2019), and Snapchat (382 million) are all coming on strong to collectively surpass Facebook soon.

Some passing fad!

Of course, if you’re in business and haven’t been living in a cave the last decade, then you’re probably using social media to grow your professional presence already. The “best practices” blogs and “social media tips” have been covered so extensively that there’s hardly anything new to add to the conversation, right?

Not so fast, as these unprecedented times have already shifted the landscape of how we use social media – and why.

In fact, Facebook, Instagram, and What’s App have seen a 40 percent spike in use just since mid-March!

If you’re a mortgage lender or in real estate, the rules of the industry are literally changing day by day (or faster!), so it’s crucial that you keep your social media messaging relevant and on-target.

Today, I wanted to offer some quick notes on how you can use social media to create more business opportunities during the time of Covid-19 and social distancing, which most of us are still observing. 

By no means is this list exhaustive. There are thousands of courses on social media marketing in existence, but you may find these notes serve as a great launching point.

Thanks for reading and please contact me if you have any suggestions or questions.

1. The five purposes for social media posts.

What kind of content should you post for your business on social media?

It may seem overwhelming, until you realize that there are only five major purposes for posts:

  • To inspire
  • To motivate
  • To connect and engage
  • To educate
  • To entertain

2. People are feeling isolated, so connect them through social media!

Everyone is feeling isolated, out-of-sorts, and even a little lonely these days, so you can help alleviate that through social connectivity. Focus on taking as many photos and videos of and with others as you can, including family, friends, clients, referral partners, associates, neighbors, and even the family dog! 

Not only will they respond warmly to seeing others, but this establishes social proof, a pivotal aspect of building trust between consumers and professionals or brands (and dogs are really cute!). 

3. Celebrate the new heroes.

One thing we can’t get enough of on social media these days is a tribute to our new heroes, including doctors, nurses, healthcare workers, first responders, grocery store clerks, delivery drivers, mail carriers, and so many more. Highlight those folks on your social media platforms to show appreciation and gratitude!

(By the way, we also have a new appreciation for teachers since many of us are homeschooling our kids these days!)

4. Share information, resources, and updates.

The only constant these days is change, so a great way to serve your social audience is by offering useful information. But instead of just posting endless articles, try to offer local news and resources that are credible, relevant to your community, and offer tangible benefits. Info about property taxes, places to volunteer (or get help), closures, events, safety warnings, and other civic resources are especially appreciated.

Likewise, showing support for Mom-and-Pop or local businesses is a great way to impact change, so don’t be afraid to promote your favorite restaurant.

5. Zoom someone!

We talk about the importance of video as a marketing tool, and there’s no better way to do that these days than hopping on Zoom. This is the perfect time to start your podcast or YouTube channel, and you’ll be amazed at how open people are to doing interviews, having a conversation with you online, or even submitting a video testimonial. 

6. Make sure it’s not all about you.

What’s the biggest mistake that lenders and Realtors make with social media marketing? Like I documented earlier, they tend to make most of their posts and content about themselves instead of their clients, their community, and their field of expertise! The best lenders and Realtors focus on solving problems and helping others a lot more than selling themselves!

7. Spread the good news.

It seems like every time you turn on the news or scroll through social media these days, we see nonstop negativity or depressing headlines. To help balance that, position yourself as the person who always uplifts and inspires others online (even if you don’t always feel that way). 

After a short time, your followers will appreciate your positive messages so much that they’ll actually seek you out and share your uplifting content! 

A perfect example of that is actor John Krasinski’s Some Good News video project, which went viral after just one episode with tens of millions of views and shares!  

8. Stop relying on other people’s content – make your own!

You may post a few links every week or even use generic content from a paid service, but that’s a far cry from an effective social media marketing campaign. 

Why? 

Your audience will only see links to other people’s articles, blogs graphics, or videos. But if you’re serious about growing your presence online and attracting a far bigger audience (and more clients), you need to create your own custom content in all its forms: blog, email, graphics, video, visuals, and more. 

If you’d like some free help or advice, my friend Norm Schriever of REMnorm.com has agreed to offer a complimentary consultation. Just email him and mention this article!

9. What should you post? Mix it up!

Ok, so that’s a lot of social media advice, but what forms of content should we share?

That’s simple, as the answer is: mix it up. 

Of course, make sure you post plenty of (short) videos, as those are the most effective for views (video will make up about 80% of all online traffic within a couple of years!) and lend themselves to the newer platforms like Instagram and others. 

FB or IG Live, stories, TV-like platforms, and webinars all do exceptionally well these days.

Visuals like photos or graphics are great, as people instantly see them when they scroll down their timelines. (You can choose not to read something but you can’t choose to un-see an image once you’ve scanned it!)

Links to articles, blogs, and news stories play an important role in your marketing mix, but make sure they are credible and come with a good anchor image. I also recommend writing your own blog/article periodically and sharing online.

Finally, the last thing you should do is write a huge body of text in a post and expect people to read it. If you have to write something substantial, break it up with bullet points and even emojis/emoticons.

10. Build your tribe

We’re all craving more interaction and socialization these days, so the best online marketing fosters conversation between as many people as possible who have the same values, challenges, and needs. Focus on building communities for the people you wish to serve – your target market.

From Facebook groups to Instagram Live, webinars to Stories, and plenty of video calling tools like Facetime or Zoom, find ways to connect with and host a larger audience!

***

What SHOULDN’T you post on social media?

What you don’t say is just as important as what you say. The wrong thing can alienate your audience or even get your accounts flagged for inappropriate content. 

Steer clear of hot-button political issues, double-check sources and the validity of anything you post, and never disclose sensitive financial information or personal details that may compromise the safety of you or others.

Other than that, keep your messages authentic and constructive, and you’ll see great results!

Level up your speaking and presentation skills with Tom Bresnahan

If you’re in sales, work with clients, or interact with the public in any capacity, the words you use and how you present yourself are vitally important. Yet so many of us put little or no effort into developing our speaking and presentation skills on a regular basis.

In fact, the fear of public speaking (called glossophobia) affects 75% of the population and ranks as the #1 biggest fear for Americans – even above death (which is #5 on the list)!

However, as Star Power Talk founder Tom Bresnahan explains it, “The words you communicate determine the profitability of your business.”

So, if you want to find newfound success (and income) in business, invest in your speaking and presentation skills, just like you would if you were learning a new language or mastering any other field of expertise.

In this video, guest Norm Schriever and I chat with Star Power Talk founder Tom Bresnahan about tips for improving your speaking and presentation skills, like making your prospective client the star of their own “hero’s journey.”

Enjoy the video and please contact me if you’d like to get some more effective strategies or to connect with Tom!

Live in flow instead of fear during this Coronavirus pandemic.

As I write this, we are in the midst of the most prolonged pandemic crisis we have seen in my lifetime. The swine flu, at least to date, affected more people than the Coronavirus but was less deadly. We are now seeing social distancing become the norm, and many places are on lockdown. Our economy is suffering, and many people are living in fear and anxiety. 

Those of us fully in flow, who have also surrendered to just how good God is, are navigating this well. We are connecting more with leaders who also want to help others through this. We are supporting others more than ever before. The common belief in personal growth and development that life happens for you has really grounded me to seek the silver lining.

My company has responded in a swift and positive way, preparing to get our 500+ employees set up to work from home. We have been more innovative and resourceful. We have also been more compassionate and empathetic.

For any of you not living in flow right now, there are several things you can do so immediately. 

First, become aware you are not your thoughts. You can choose the ones that you allow to affect your daily life. 

Second, you need to re-write your vision out for this season of how you want to feel. Then anytime you have thoughts in opposition to it you simply release them rather than continuously think about them. 

Third, you have to learn how to focus on what is satisfactory in your life. I would recommend making a list of what is working well and a list of what is not working well. 

As you navigate your day, only focus on the list of what is working. To stay in flow, you must master this practice. For me, I have one major area out of alignment that was completely hijacked recently, that I am choosing not to focus on until I am stronger.

The last thing you need to do is check your self-worth. Uncertainty can create edges, and this is a great time to look at this. I do this by checking my worthiness formula just to see if I have anything left that needs to be removed. 

So how does our worthiness formula become affected when events like this happen? 

First, let me explain what our worthiness formula is. Think of it as your “Am I enough meter?” that lives silently below your consciousness level. Every day, there are millions of people feeling like they are not enough in many areas of their lives because their worthiness formula has too many variables tied to it. 

Therefore, we want to adopt a new worthiness formula that is solely based on our existence and nothing externally. Your worthiness is no longer tied to how you look, what you accomplish, or, more importantly, how others feel. 

With the wrong worthiness formula, if your income or career has been affected, you can easily fall into a “why me?” mentality. You can easily feel like it is happening to you. Your ego may start producing fear and doubt because you experienced other setbacks or things similar to this in the past, and you were hurt emotionally or financially by them. It can be a tricky time to stay in your highest self and not allow thoughts to bring you down. Feeling worthy of an abundance in spite of what is going on around you will allow you to experience this pandemic with more optimism.

At times like this, I ask myself one question over and over, so I don’t get stuck… “Is there a decision I need to make right now?” This takes me to a powerful state.  If there is not a decision I have to make right now, then all I can do is go back to gratitude and continue to take action towards my vision. We can get hijacked by fear and doubt so quickly and become immobile.

Remember, these are just thoughts with which we fuel the wrong emotions. We must see them as separate because we know everything is always working out okay for us, and, if it is not, we need to honestly assess what resistance we put up ourselves. 

I suggest we all maintain enough factual knowledge to make good decisions for ourselves. It’s time for us to find gratitude and opportunities to improve in any way we can; to appreciate everything we have and even the little things we took for granted like toilet paper or food. 

We can use this trying time to test our worthiness formula. You should feel so abundant and worthy of greater things to come. This season should only be used as a contrast for your vision. A simple shoulder shrug of “how can I appreciate dining out more, attending events, or having freedom to choose what I do more in the future?” 

This season in business might teach you to prepare for storms; to maintain higher liquidity; to always be innovating and diversifying. Being in the mortgage and real estate industries, this has been a common lesson. We have had the highest highs and the lowest lows. It has taught me to always view revenue over a five-year span versus what it is today. Although we celebrate good seasons, we are always prepared for a bad one. 

There are so many lessons to be learned in this pandemic if we remain mindful of growth and keenly aware. Be armed by increasing self-care, and put in more goodness from books, podcasts, documentaries, or influences than you are from negative news. If you’re an empath, you need to level-up your skills on holding your energy – there are lots of vampires out there who will try and steal your joy. 

I will keep you and your families in my thoughts and prayers. May you have more patience, compassion, resilience, and strength! May you see this as a catalyst for even more yumminess in your life and remove the edges you didn’t even know were there!

Warm regards,

Kelly Resendez

Kelly Resendez on the Millionaire Mindcast podcast!

Getting Into Flow State And Arming Yourself For Long Term Wealth Building And Success

I recently appeared as a guest on the popular national podcast, Millionaire Mindcastwith host Matt Aitchison.

You can listen to the podcast here or click on the image below.

From the Millionaire Mindcast podcast description:

In this episode of the Millionaire Mindcast, our guest is a superwoman, Kelly Resendez who shares knowledge and tips on how to balance all areas of your life, the formula of energy management, how to stay focus when you’re off track, some parenting advice and objectives, why should men uplift women empowerment, and how to open up the flow of opportunity!

Kelly is an EVP of Talent Acquisition and Development, a Loanpal, a Founder, Speaker at her two companies Big Voices Rise and FTSS, where she also offers training and coaching and to help struggling salespeople and leaders that wanted not only to increase their success but also have balance and fun doing it. Kelly is the author of the best-selling book Big Voices and Foundation to Sustainable Success. She uses the concepts of mindfulness, self-discovery and goal setting to help their team achieve the company’s objectives and runs its Women’s Mentoring Program.

Kelly is very fortunate to have badass parents who are both entrepreneurs and real estate investors. At an early age, she got into the mortgage industry, became a top 1% loan officer but wasn’t connected to the work on the deeper level. Kelly was losing all her energy as she was working all day & serving the real estate community. Those were the commission days and ‘Achiever Space’ which her fuel is an achievement, crushing anyone’s standards but miserable inside.

But then ever since, Kelly had this calling to make a massive impact in the world. Until in 2011, she decided to take a leap and go into more executive leadership to have the capacity to make a change in an organization. She applied the things she learned in personal growth and development, from the ‘achiever space’ to the mortgage industry. As a loan officer, she mastered the fear of rejection. Create a vision for the life she wants to feel, create and maintain the right mindset, take action and manage her energy around it.

On the other side, Kelly makes a point to be a little bit aware of what’s going on in your world. Know your priorities first and build your life around that. Figure out what your formula is and own it because you did it and it didn’t come in naturally. In addition, surrender and just acknowledge good and focus on it consistently. Choose not to focus on negative things. Instead of beating yourself for getting off track, don’t pay attention to it but find ways on how to combat it to make a positive world, learn and grow from it, and plan what you are going to do next. In short, pull opportunities of growth out of failures.

Also, Kelly believed that we need men and women to work together to give huge impact in the world. Currently, she is a catalyst for changing a lot of mindsets and working out to co-create this new level of joy, success, prosperity, and abundance.

Lastly, Kelly describes how the GoBundance community and other tribes have helped her to stay focused on her goals, have the right mindset, create the strategies and tools that she shares and make a huge impact on the world.

Seek out tribes according to your vision and what you want to feel!

Some Questions I Ask:

  • How do you balance being a Mom and this Powerhouse Woman in business and in building what you’re building right now? (00:38)
  • Where did your entrepreneurial journey start? (01:39)
  • Why in the mortgage? (02:33)
  • What was your approach going into this space of “my destiny is in my hands” that so many people fearful of? (04:54)
  • In your first couple of hurdles, what did your routine look like overcoming it? (07:26)
  • What’s been your formula for your energy management? (12:36)
  • How you’ve been able to stay in flow as long as you can & how do you know when you’re inflow or outflow?  (21:26)
  • Can you be massively successful & also well balanced? (23:59)
  • How have you been so well at creating boundaries despite being a superwoman in all areas of your life? (27:32)
  • What are some of the things that bring you the most joy right now? (31:08)
  • Was it anything not worthy that you guys are paying attention to? (33:55)
  • What is your message right now to young girls? (34:18)
  • Tell me what feminine energy means to you. (35:21)
  • What do you say to guys that think they’re better than you? (39:22)
  • How have you found those tribes you’re into and maximize and optimize every opportunity you have in those environments? (42:47)
  • Talk about GoBundance and FemWomen community. (48:41)
  • What is World Positive in your definition? How can people learn more about it? (57:18)
  • If you get to the end of your road and you’re looking at the rearview mirror of life, what would be the things that you considered made you successful in your journey? (58:39)

In This Episode, You Will Learn:

  • How to master the fear of rejection. (05:37)
  • Things that part of Kelly’s formula and framework (08:51)
  •  Kelly’s morning ritual. (16:12)
  • Matty’s 10 important things in life. (18:24)
  • What is being in Flow State. (19:16)
  • Kelly’s number one rule in life. (29:07)
  • The beliefs that save Kelly miraculously in raising kids. (29:23)
  • Conscious Collective. (32:09)
  • World Negative versus World Positive. (37:52)
  •  Why believing that you’re better than anyone is going to destroy you eventually. (40:47)
  •  One of Kelly’s Parenting Objectives. (46:30)
  • Incoming GoBundance Women events. (48:54)
  • How to open up that flow of opportunity. (52:16)

Quotes: 

  •  “If the greatest fear or barrier to success in this industry is the fear of rejection, then I’m going to master the fear of rejection.”
  •  “I create a vision for how I want to feel my life.”
  •  “As you’re attracting new experiences, you’re going to attract more fears, you’re going to attract all of these amazing things.”
  •  “Our energy is such a tool in understanding where we are really supposed to be.”
  •   “Your energy is your power plan you created.”
  •  “The things that we do tell ourselves become reality.”
  •   “There is a gear that we all have access to that is right behind hard work, that’s right behind achievement.”
  •  “Flow can last for as long as you choose for it too.”
  • “We are the creators of our reality.”
  • “That belief that you’re better than anyone is going to destroy you eventually.”
  •  “We are so different.”
  •  “When we get into something, we go all in.”
  •  “In order to get the most out of it, you have to start with that vision again.”
  •  “Great people want to help great people.”
  •  “It all boils down to love.”

Connect with Kelly Resendez on:

Website

Big Voices book by Kelly Resendez

Facebook

Instagram

LinkedIn

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