20 Quotes about sales from the best in the biz (that every Realtor and loan officer should read!)

I know that you love what you do, but let’s face it: selling real estate or home loans can be a grind. There are countless hours, never-ending To Do lists, and prospects who sometimes give us the runaround.

Our phones or email are rarely off, and ours is a lot closer to a 24/7/365 vocation than a 9 to 5.

For that reason, the mental game is so important. We have to constantly reinvigorate our attitude, wear a smile like it was an accessory, and get in the trenches to fight for our deals, our clients, and our livelihood!

Therefore, it’s important that we draw inspiration and positivity every day to keep us passionate and focused. It’s also pivotal to continually learn and grow, not only in our own personal development but in the sales skills we need to succeed.

So, here are 20 quotes from some of the best salespeople, sales trainers, coaches, speakers, authors, and titans of business in history!

After reading this, it’s hard NOT to be fired up and re-energized!

  • Jordan Belfort 

“The Wolf of Wall Street”

“Successful people are 100% convinced that they are masters of their own destiny. They’re not creatures of circumstance, they create circumstance. If the circumstances around them suck, they change them.”

 “No matter what happened to you in the past, you are not your past. You are the resources and the capabilities you glean from it. And that is the basis for all change.”

“The only thing standing between you and your [sales] goal is the bullsh*t story you keep telling yourself as to why you can’t achieve it.”

  • Napoleon Hill

Iconic self-help author of Think and Grow Rich

“A goal is a dream with a deadline.”

Superstar human performance coach in business and sales

“A Top Producer is not something you’ve done or an award you won, it is someone you are and choose to become.”

“The one with the most influence over a customer is simply the one with the greatest understanding of their customer, not the product.”

  • Patricia Fripp

Sales presentation trainer

“To build a long-term successful enterprise, when you don’t close a sale, open a relationship.”

  • Brian Tracey

Real estate sales trainer

“Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.”

“Always have more people to see than you have time to see them. Keep your sales pipeline full by prospecting continuously.”

“Your life can only get better when you do. Do something every day to improve your key skill areas.”

  • Jack Canfield

Motivational speaker, author of Chicken Soup for the Soul

“If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking.”

“Don’t worry about failures, worry about the chances you miss when you don’t even try.”

  • Tom Hopkins

Author of How to Master the Art of Selling Anything

“Begin by always expecting good things to happen.”

  • Jim Rohn

Respected motivational speaker

“You cannot change your destination overnight. But you can change your direction overnight.”

“To solve any problem, here are three questions to ask yourself. First, what could I do? Second, what could I read? And third, who could I ask?”

  • Zig Zigler

Sales coach and speaker

“Your attitude, not your aptitude, will determine your altitude.”

“Statistics show that when customer complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”

“Timid salesmen have skinny kids.”

  • Dale Carnegie

Self-improvement author and speaker

“Names are the sweetest, most important sound in any language.”

“To be interesting, be interested.”

  • Deb Calvert

President, People First Productivity Solutions

“If it isn’t fun, it isn’t selling!”

  • Alec Baldwin as ‘Blake’ in Glengarry Glen Ross

“Coffee is for closers.”

“A-B-C. A-Always, B-Be, C-Closing. Always be closing.”

  • Stephen Covey

Author of The Seven Habits of Highly Effective People

“Most people do not listen with the intent to understand; they listen with the intent to respond.”

  • Jeff Shore

Sales Keynote Speaker

“We can afford to lose clients, deals and money, but not our reputation.”

  • Doug Macdonald

Veteran sales manager at Mass Mutual

“The goal is not to make a sale; the goal is to make a difference.”

  • Tony Robbins

Most successful motivational guru in the world

“Let fear be a counselor and not a jailer.”

“If we’re to build a business, we not only need raving fan clients, we need a raving fan culture. Culture meaning everybody on your team works to create raving fan experiences. You’ve got to create raving fans if you want to be successful.”

  • Dan Walderschmidt

Business Strategist and corporate sales speaker

“Make one more call…When you are tired, hungry, worn out, burnt out, and ready to go home, make one more call.”

  • W. Clement Stone

Philanthropist and author

“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.”

  • Henry Ford

Industrialist and business magnate


“Nothing is particularly hard if you divide it into small jobs.”

  • Kelly Resendez

Founder of The Foundation to Sustainable Success

“The purpose of building a sustainable, systematic business is so you can concentrate your efforts on the activities that have the highest return – mainly building relationships and reacting creatively to changes in the market.”

“If we define our success by what others think or feel, we are, in essence, setting ourselves up for failure.”

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Which quote was your favorite? Or, do you have a favorite quote about sales, business, or personal development that you’d like to share? 

I’d love to hear from you!