I could write an entire book around branding but for ease let’s just think of it as your promise to your customers that you will deliver something different and highly desirable if they work with you. These are the things that you do better than your competition or things you do that your competition does […]
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Entries by foundationtosust
As I’ve mentioned before, it’s not enough to have a business plan. You must create a non-negotiable activity plan that will have you taking the actions you need to take to make the business plan a reality. You must be 100% committed to accomplishing the activities – that is why they are non-negotiable. In addition […]
How can we improve conversion rates? Here are 4 quick tips for increasing production through conversion rates.
There is little doubt that the mortgage and real estate industries were left behind in the technology revolution of the 21st century. Our lives have improved with smart phones, smart cars, easy to book travel, and quick digital personal lending solutions, but mortgages have become harder to obtain. Disclosures are more difficult to understand and […]
We all need more repeat business and referrals. Here are some tips on building new opportunities this season!
In January I spoke about setting your goals and in February about the difference between motivation and discipline when it comes to attaining you goals. But if it still feels like you’re treading water maybe it’s because your goals are in conflict with one another or the market. What I mean is that you may […]
When I talk about opportunity in the mortgage and Real Estate business I’m really talking about lead generation.
The mortgage and Real Estate business can often feel like a grind. We do the same things day in and day out which can lead to burn out. Many people then feel trapped because of the high earnings potential this industry provides. Most of us cannot simply quit and decide to be a heart surgeon […]
I had the opportunity to spend the day recently at a Women’s Council of Realtors® event. I was supporting my friend Cheryl Keller who was being installed as President for California. I also had the privilege to speak on a leadership panel with some amazing women. It is important to note that all of these […]
“A goal is a dream with a deadline.” Napoleon Hill It’s still the beginning of a new year – you have a new book with about 300 blank pages that you’re going to fill. But fill with what? Are you simply going to scribble your way, jotting a few notes here and there, or recording […]